Dr. Kunkel is an Associate Professor in the Sport and Recreation Management Department at the School of Sport, Tourism and Hospitality Management. He is the Director of the Sport Industry Research Center and holds a joint appointment in the Marketing and Supply Chain Management Department at the Fox School of Business.
Dr. Kunkel’s research is positioned on the intersection of strategic management and marketing. He is specialized in examining consumer engagement in a digital environment and investigating brand relationships within different brand portfolios to provide insights into the positioning of companies in a competitive environment. He has consulted sport teams, sponsors, mobile app developers, and athletes on their brand positioning, fan engagement, and sponsorship activation.
Dr. Kunkel has presented his research at over 50 national and international conferences and published 18 peer-reviewed articles in top sport management and marketing journals. He is a member of the editorial board of Sport Management Review and Sport Marketing Quarterly. Dr. Kunkel’s contribution to the field of sport management has been recognized by the American Marketing Association from which he received the Emerging Scholar in Sport Marketing in 2018 and the North American Society for Sport Management (NASSM) where he was inducted as a lifetime Research Fellow in 2018. He has been on the dissertation committee of two Ph.D. students who graduated in 2018 and is the primary advisor of a Ph.D. student who won the 2018 NASSM Student Research competition.
Dr. Kunkel earned his Ph.D. in Business with a focus on Sport Management from Griffith University in Australia. In addition, he received the equivalent of three Master’s degrees, in Business Education, Business Administration, and Physical Education, as well as Bachelor’s degrees in Business Administration and Physical Education, from Saarland University in Germany. He is also a licensed snowboard, ski, and windsurfing instructor and played competitive soccer in Germany and Australia.">
Dr. Amy Giddings currently serves as an Associate Professor of Sport and Recreation Management and the Academic Director of the Master’s in Sport Business. She is the Assistant Director of Certificate Programs of the Sport Industry Research Center. Her industry and work experiences range from community recreation to international sport and include positions with the Olympic Games, collegiate recreation and intercollegiate athletics, and non-profit sport organizations. She has received numerous grants for program development and research including one from the NCAA to support initiatives related to increasing minority and female participation in the field of coaching. Encouraging women to consider a career in coaching has always been a passion and it led Dr. Giddings to create The Women’s Coaching Network, which includes both the Women in Coaching blog and the Real Women of Coaching video series. She also works with community organizations assisting with coach development in under-resourced communities.
The founder of the Philadelphia Coaches Conference, Dr. Giddings brings together coaches at the youth, scholastic, collegiate and professional levels to share their knowledge with one another in a two-day event. The establishment of this collaborative event was a catalyst for her work with the School District of Philadelphia’s Office of Athletics – where she created and provided education and professional development programming to all school district coaches over a two-year period.
A two-time U.S. National Champion and more than ten top three finishes in the U.S. Rowing Championships, Giddings’ rowing resume is extensive. She finished in the top 10 at the World Indoor Rowing Championships in 2000, won the 2001 I-lan International Invitational in Taiwan in the women’s lightweight quad, and was part of the women’s senior quad that captured gold at the prestigious Royal Canadian Henley Regatta in 2002. She also has three gold medals from the famed Head of the Charles Regatta in Boston, MA in the lightweight women’s four event. Building on her rowing experience, Dr. Giddings has coached the sport for over 20 years at the scholastic, collegiate, and elite levels. She and her husband, Paul Coomes, were instrumental in creating the rowing program at Conestoga High School, a suburban Philadelphia-area school, where Giddings served as novice coach from 2001 until 2010 and her husband was head coach of the team for 17 years. Giddings led her crews to countless city, state, and national medals. In her time with Conestoga, her boats successfully won 11 Philadelphia City Championships.">
Dr. Taylor joined STHM as an Assistant Professor in the Sport and Recreation Management Department in 2017, upon the completion of her doctoral studies at the University of Tennessee.
Dr. Taylor’s work broadly centers on diversity and inclusion within the sport industry, specifically as it relates to gender discrimination and homophobia; sexual harassment and sexual assault education; and harassment of female faculty members. Her recent work has examined the organizational culture within intercollegiate athletic departments as it relates to the work-family interface, work addiction and engagement, and burnout. Through this work Dr. Taylor and her colleagues have had the opportunity to engage with intercollegiate athletic department leadership across the country in attempts to foster positive workplace cultures within the industry.
Dr. Taylor has presented her research at over 50 national and international conferences and published 19 peer-reviewed articles in journals such as the Journal of Sport Management, Sport Management Review, International Journal of Sport Communication, Women in Sport & Physical Activity Journal, Journal of Intercollegiate Sport, Sport Management Education Journal, and Journal of Hospitality, Leisure, Sport & Tourism Education. Dr. Taylor and colleagues from the University of Tennessee recently won the 2019 Student-Athlete Services Profession Research Award at the N4A National Convention. Recent work by Drs. Taylor and Jones as well as Dr. Adam Cohen (University of Technology Sydney) was selected as a finalist in the research paper competition at the European Association of Sport Management conference.
Taylor earned her PhD in Kinesiology and Sport Studies with a concentration in Sport Management at the University of Tennessee, where she also obtained a Master of Science degree in Statistics and a graduate certificate in Women’s Studies and College Teaching. She received a Master’s of Kinesiology and Health with an emphasis in Sport Psychology from Miami University where she also served as an Assistant Volleyball Coach, and a Bachelor of Science in Business Administration from the University of Wisconsin-Stevens Point, where she played volleyball and ran track.">